Lets recap a little bit about SEO. SEO is a process for ranking a website on the top search engine result page for a query searched by a user. For starting a SEO process there are two steps On-Page, Off-Page SEO. If you want to rank our website on the higher position of google pages you need to know What is SEO and how it works . In this blog we are going to describe what is On-Page SEO and On-Page SEO Factors which would be useful for us.
Title Tag
The title tag is used as the title of the website which is a clickable link on SERP. Size of the title should be between 50-60 characters ad should also include target primary and secondary keywords in it.
Description Tag
It is a short summary of the whole website, which is seen on the SERP. The character length should be between 155-160. Even the description tag should have the targeting primary and secondary keywords mentioned in it as well.
H1 Tag
H1 tag (Header Tag) should be used only once on a single page. The tag should include your niche or the primary keyword you are looking to target the website.
H2 Tag
Every page on the website should have a maximum of two H2 tags. These tags should include a secondary keyword which we are targeting for the website.
Alt Tag
In a website, the image we used should have an Alt tag which can include a keyword or a word which the image represents. Image compress. Every image uploaded on the website should be compressed for the minimum image size it can be.
Image
The image which we will be using should be minimum in size. Having a image with smaller size helps in the loading speed of the website.
Mobile-Friendly
Every website should be mobile friendly because many users will be visiting the website with mobile browsers as well.
Loading Speed
The loading speed of the website should be high because users need to consume data fast. If the website takes a lot of time to load the user might close the website which affects the quality of the website.
Quality Content
If you are creating a new website. The content you are creating should be checked for plagiarism because google only recognizes a website with original and plagiarism free content. The content on the page should be of good quality.
Internal Linking
The website should have internal links which can take a user from one page to another inside a website. from one service page to another.
Favicon
It is a small icon which gets displayed on the browser from which you are visiting the website.
Canonical Tag
Canonical tags are used because it helps represent google crawler which content is original from the duplicated content.
Friendly URL
In a Website, the secondary pages should also have short and easy and keyword rich and should meet the needs of the users and their searches.
Schema Markup
Schema markup source code is used to create snippets on google search for your website. It is technical work to be done.
Sitemap
A sitemap is a file of .exe extension which stores the details of every page on a particular website. It is submitted on the search console. It helps the google crawler to index the page on the website.
Robots
Robots is a file which has an extension of .txt. It is a file on which you can command a crawler when it visits your website about the pages it can visit and cannot visit. It is also submitted on the search console.
SSL
SSL certificate is used for a secure connection on the site with user and website databases where the data of the users are kept secure. It also has advantages on ranking a website higher on SERP because google gives priority to that website which has an SSL certificate installed on it.
Google search Console
Every website should have a search console code embedded in it which is used to find the error present on the website or not indexed by the google bots and indirect help to block a web page from appearing on google SERP. There will be a separate blog for Search console.
Google Analytics
As every website should have search console code embedded in it in the same way it should have google analytics code also embedded in it. In a simple sentence, google analytics is used to find the number of users visiting the website and from which users. There will be another blog for Google analytics as well.
Hiring a SEO Agency in Navi Mumbai, will help you to rank in a higher position on SERP.
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