Have you wondered why only a certain number of websites appear on the top of the google search? When you search for a certain query. You must have not concentrated on that part. Because you are certainly concentrating on finding the product you are looking for. As you have reached the specific point you go on and purchase the product from that website A. But the twist here is that the same product is available on different websites B and website C as well with slightly different pricing. But you visited website A and purchased that product on that particular website.
As a Competitive market, everyone needs to be updated with the technology. With the invention of the mobile, the computer, tablet and a very speed internet connectivity the service and product are available at the fingertips. Everyone is online and come across a website for some product or services they require with the help of a simple google search. To compete with the strong organisation which has established it earlier is difficult and expensive. Ranking your website in a higher position is easy with SEO having its merits and demerits. As we always tend to go and visit the websites which are on the top 3 or top 5 or the first page of the search query result. The websites which are not on the first page or in the top5 search result do not get a high number of website visitors compared to the websites on the top result. Most purchases made online are completed on the website ranking on the top position above the competitor search result. So, ranking on the top of your competitor and standing out on top position is the best way to get the conversion for your website. Ranking on the top positions is the main key point for the conversation. To make your website stand on top there are different methods, out of which we will be discussing now is SEO (Search Engine Optimization) which is one of the ways to rank in the top position of a competitor.
SEO or Search Engine Optimization is a process done on the website and for the website to rank on the top result of the search result page for the search query customer is looking for. It involves a lot of technical knowledge and strategy to work with. So that the website can be ranked on the top search result page. It is a process that takes time, but the results are long-lasting. To achieve the top position is a continuous process that involves a lot of work. There are many steps involved like On-Page Optimization in which the changes are made on the website. The other step involves Off-Page Optimization which involves generating the backlinks for the website to be ranked. There are many technical obstacles to be overcome in the SEO Steps for ranking a website.
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