Google Analytics is a free web analytics service which analyses in-depth detail about the visitors on the website. The Insights detail of the combined webpage. It is an important for On-Page SEO Guide.
Why do we need Google Analytics?
Being a Free web analytics service tool the final purpose of google analytics is to measure different data of the websites which helps in the Off-Page SEO. It helps for creating a strong SEO Strategy.
How to install Google Analytics?
The first step is to Creating a Google Analytics account.
The second step is to select with which platform data you want to collect.
The third step is to add the website details to the property set by adding the name of the website and the URL together with HTTPS or HTTP.
Selecting the industry type of website.
After Creating the property you will be given an analytics code which you need to paste in the header section of each page of the HTML or PHP website.
In Weebly websites you can input the analytics code in the footer code of the SEO setting.
In Wix Website you need to find Marketing Integrations setup click Google Analytics and click Connect next step click Connect Google Analytics, paste your Google Analytics ID save.
In WordPress websites their are many tools which you can use to setup the google analytics for the website.
NOTE- For different website, there is unlike places to put your google analytics code
Google Analytics Data
Real Time
The Data collected on the website for the real time visiting user is a collection of real time data on Google Analytics.
Audience
Data Collected from the website from the time when the google analytics code instated until the current time, The collective data collected can be seen here.
Acquisition
User data landing on the website by a direct website search or organic search(SERP).
Behavior
Data of the user flow through the website from the point of entering to the exiting of the website. Keeping a data of which pages it has visited between entering and exiting the website.
Conversions
Goal - Data measure how well your site fulfils targeted objectives which you have set in the property panels.
E-Commerce - Collecting transaction data like sales, amounts, and billing which has done on the website.
Multi-Channel Funnels - The Data Collected from marketing channels which helped in a conversion or transactions for adding a sale to the website.
Basic Google analytics Data
Number of visitors on the website.
User visiting from organic or direct search.
Time spent by the user on the website.
Website which sends the user from (ex-social, referral link).
Time spent by the user on the website.
User visiting website from which Location (ex-City, Country, Continent).
Device from which the user visiting from (ex- computer, mobile, tabs).
Pages visited by the user.
Most visited page on the website.
Selecting specific period between which we want to analyse the data.
Any conversion on the website.
Custom Reporting
You can choose different data parameter you want to analyse and compare with the previous data collected. Also need to link the Google analytics and Search Console account
For learning more and advancing in google analytics you need you to start working in SEO Company or SEO Agency.
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